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Busse Design Redesigns Web Site of Leading Web-based Career Management Service Provider
Bay Area Interactive Web Agency Leads Web Site Redesign Effort for Leading Online Recruitment Service, CRUEL WORLD™
EMERYVILLE, CA - April 25, 2000 - Busse Design USA, Inc., a boutique interactive Web design and development agency, today announced it has completed the Web site redesign for a leading online career management and recruitment service, CRUEL WORLD Inc., originally known as Career Central Corporation. The project included the redesign of the entire Web site encompassing both business-to-business content areas used by hiring managers looking for talent, as well as a consumer focus targeted to business and technical professionals interested in finding a new job.
Busse Design and CRUEL WORLD™ collaborated to develop a highly targeted, confidential, industry-specific Web-based career management service that offers improved personalization and functionality to its users. Under a new name, a new brand and a new Web application, the CRUEL WORLD Web site offers a compelling alternative to job boards, allowing job seekers to highlight their special skills and expertise with customized profiling that is quick, easy and confidential.
"We chose to partner with Busse Design for the redesign project because of their outstanding reputation for developing customer-centric Web sites for leading online companies," said Heather Martin Maier, Chief Operating Officer of CRUEL WORLD. "We were impressed by the Busse Design team's focus on creating a user interface that offers our customers improved functionality and overall value while addressing the needs of our distinct business and consumer audiences."
"We were very excited to be an integral partner with industry leading Career Central on the redesign and re-launch of the new CRUEL WORLD Web site," said Jennifer Abbott Bulka, CEO of Busse Design. "We could not have produced the excellent product that we did without the help of the CRUEL WORLD team. We are very pleased with the results, which we feel helps position CRUEL WORLD as a leading online source of talent for business and technical hires in the changing job market" added Bulka.
About Busse Design USA
Busse Design USA Inc., founded in 1997, and Busse Design Ulm GmbH, founded in 1959, together form a full-service design agency. Busse Design USA provides a wide range of services for their clients "including user interface design, product design and development, branding and packaging design, and a wide range of usability testing services. Working from a human factors perspective, Busse Design USA combines compelling design with strong process methodologies that result in superior user experiences for both its clients and their customers and partners. Headquartered in a restored 1913 building in Emeryville, CA - home to one of the largest populations of artists studios in the San Francisco Bay Area - Busse Design USA employs accomplished designers, Human Computer Interaction specialists, information architects, as well as brand and marketing experts. More information about Busse Design USA can be found at www.bussedesign.com.
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