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Busse Design USA Helps National Provider of Digital Distribution Services with Website Redesign
EMERYVILLE, CA - November 2004 - DG Systems headquartered in Irving, Texas hired Busse Design to redesign its corporate Website moving from a Flash driven Website to a more accessible, lighter HTML driven Website. Working on a very limited time schedule to complete the project, Busse Design was asked to apply DG Systems new corporate re-branding and identity effort into its Website redesign.
Within one week, Busse Design was able to deliver DG Systems with three distinct design directions for its new homepage and a sub-page with the new brand and identity integrated. DG Systems was able to roll out the new, re-branded Website in a very short time frame, as a result of the Busse Design teams focus on a lighter, more accessible and more standards based page design.
Tom Cox, VP of Marketing at DG Systems further explained saying "We have seasoned engineers on staff, but Busse Design expertly bridged the chasm that existed between our features and the clients usability. Busse Design was able to quickly understand our complex systems as well as understand how our customers get work done. The result was an elegant design that made our feature advantages more transparent to customers. Busse Design truly helped us deliver a competitive advantage just by thinking about our process from a more customer centric perspective. In this day and age, when product features are quickly neutralized, a more sustainable advantage is the usability of those features."
About DG Systems
DG Systems is the nation's leading provider of digital distribution services to the broadcast advertising industries and operates the largest network designed specifically for spot distribution. DG's extensive digital network is the largest in the industry, reaching more than 2,200 television broadcast and cable destinations and virtually every radio station in the nation via the web or digital distribution. This network enables the rapid, cost-effective and reliable electronic transmission of audio and video spots and other content and provides a high level of quality, accountability and flexibility to both advertisers and broadcasters. More information about DG Systems can be found at http://www.dgsystems.com.
About Busse Design USA
Busse Design USA Inc., founded in 1997, and Busse Design
Ulm GmbH, founded in 1959, together form a full-service design agency.
Busse Design USA provides a wide range of services for their clients —including
user interface design, product design and development, branding and packaging
design, and a wide range of usability testing services. Working from a
human factors perspective, Busse Design USA combines compelling design
with strong process methodologies that result in superior user experiences
for both its clients and their customers and partners. Headquartered in
a restored 1913 building in Emeryville, CA — home to one of the largest
populations of artists studios in the San Francisco Bay Area — Busse
Design USA employs accomplished designers, Human Computer Interaction specialists,
information architects, as well as brand and marketing experts. More information
about Busse Design USA can be found at http://www.bussedesign.com.
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