 |
|
 |
|
Busse Design Helps ILOG Talk to a Wider Audience
Employs powerful visual metaphors to help communicate a technical story to C-level decision makers
EMERYVILLE, CA - June 2, 2003 - Busse Design USA, a leader in user-focused interface and graphic design, is helping ILOG®, a leading provider of enterprise-class software components, deliver its core marketing message online through a powerful, animated, Flash-based corporate presentation. The new presentation, which is now online at www.ilog.com/corporate , has quickly become the platform for many of ILOG's visual corporate communications vehicles. The presentation communicates the essence of how ILOG changes the way companies make business decisions - the ILOG Effect - in a short, punchy and visually arresting sequence of visual metaphors. The corporate presentation has met with widespread enthusiasm from ILOG's sales group and customers, and has already been adapted for use in a variety of marketing and pre-sales settings.
|
|
 |
|
|
When ILOG approached Busse Design to develop a corporate Flash presentation, the communications challenge of the project was readily apparent: while the benefits of ILOG's products are tangible, what ILOG's software actually does is highly technical.
ILOG has long been at the forefront of algorithm and rule engine development, creating the world's most high-performance decision engines and related business management and developer tools. ILOG's software components and how they work, independently and in concert, is difficult to articulate in non-technical terms. In order to educate the business decision maker and move that person toward actively considering its products, ILOG needed an online presentation that would quickly and effectively introduce and explain their products, services and solutions in a way that would emphasize the subsequent returns on investment in ILOG's technology.
Busse Design takes a user-focused approach
Busse Design worked with ILOG to refine the communication of the complex concepts surrounding their award-winning technologies. This task became the prelude to crafting the final blend of audio and visual representations used to articulate these ideas. Because ILOG had recently refreshed the guidelines for its corporate identity and related collateral, Busse Design was able to evolve and extend graphic and type treatments while remaining consistent with the overall look and feel of ILOG's existing corporate image.
The result is a highly polished and stylized presentation that supports ILOG's brand, tells the story of their software technologies for business rules, optimization and visualization efficiently and effectively - and drives potential customers to take advantage of ILOG's innovative solutions. The presentation is featured extensively on the ILOG corporate website, and has also been adapted for use at trade shows and other sales activities, including a direct mailer.
"Busse Design's ability to reduce complex language to simple visual metaphors played a major role in our overall selection of vendors, and Busse Design is one of the best," stated Becky Roller, ILOG's senior director of worldwide marketing. "What makes the ILOG corporate presentation so successful is that it cuts through the technical complexity of what we do and talks the language of C-level decision-makers. The feedback I've received from our sales force is that the presentation makes us more accessible to a wider audience, and drives home the key benefits of our product portfolio."
"In order for any brand campaign to succeed you need to be able to effectively and confidently communicate core brand values and, more importantly, core differentiation points. Only if a potential customer understands what the value add of your solution is, will you be able to get their business," said Joy Busse, CEO and president, Busse Design USA. "Our mission with ILOG was to define these differentiation points, and then create a non-technical story around them that would anyone to envision the possibilities the ILOG effect could have on their organization."
About ILOG
For more than 10 years, ILOG's (NASDAQ: ILOG) innovative enterprise-class software components and services have helped companies maximize their business agility and improve operating efficiency. Over 1000 global corporations and more than 300 leading software vendors rely on ILOG's business rules, optimization and visualization technologies to achieve dramatic returns on investment, create market-defining products and services, and sharpen their competitive edge. For more details, please visit www.ilog.com.
About Busse Design USA
Busse Design USA Inc., founded in 1997, and Busse Design Ulm GmbH, founded in 1959, together form a full-service design agency. Busse Design USA provides a wide range of services for their clients "including user interface design, product design and development, branding and packaging design, and a wide range of usability testing services. Working from a human factors perspective, Busse Design USA combines compelling design with strong process methodologies that result in superior user experiences for both its clients and their customers and partners. Headquartered in a restored 1913 building in Emeryville, CA - home to one of the largest populations of artists studios in the San Francisco Bay Area - Busse Design USA employs accomplished designers, Human Computer Interaction specialists, information architects, as well as brand and marketing experts. More information about Busse Design USA can be found at www.bussedesign.com.
ILOG is a registered trademark, and ILOG JRules is a trademark, of ILOG. All other company and product names are trademarks or registered trademarks of their respective owners.
|
|
|
|
|
