Emeryville, CA 05.03 - 05.06 - Navio's mission was to create the world's first interoperable network of digital assets such as content, identity, promotions, payments or rights which can be accessed, sold, traded and exchanged securely and easily via any device. A network that brings together a community of consumers and businesses that model identity, content and payments as interchangeable assets. Therefore, creating a Digital Asset eXchange (DAX) and allowing Navio to take ownership of the Digital Commerce market.

Navio's strategy was to directly focus on the media, mobile, and Internet ASP markets; building awareness with individuals, solution providers and small and medium businesses. Specific industry focus for each market had not been defined. Through market penetration, Navio planned to establish the digital asset marketplace and meet their ultimate goal of becoming the "eBay" of digital content.

Corporate Website Redesign

While Navio's original website held the necessary content, it lacked dynamic design elements and graphics it needed to sell its product. Busse began with filtering through the different information and reorganizing the site. Several clear templates were created to support the functionality and usability of the site.

After the Logo was redeveloped Busse's team of designers used its style and coloring as a template for the graphic elements of the site. The green and orange used as accents in the Logo are dominate throughout the site enhanced and balanced by extensive use of imagery and graphics. All resulting a fun and intriguing site.

About Navio
Navio is a service provider of distributed commerce solutions for digital content.

Entertainment products - from music and videos, to games and ringtones - are increasingly being delivered and consumed in digital form. Navio enables transactions around this rich content to occur direct-to-consumer, in venues beyond just centralized web stores. With Navio, content owners can reach more consumers, and consumers can transact where they spend the most time - from fan sites, to blogs, to outdoor concerts.

Today, digital content has moved beyond being simply bought, downloaded, and played on your favorite device - it's become a form of online currency. Leading brands use digital content as a way to say "thanks" to important customers or as a unit of exchange for customer information.

Consumers use digital content as a way to express their personality on a favorite social networking site; or as a "gift" to send to a friend to show you care - the possibilities are endless. Navio's powerful new "rights-based" transaction model provides the flexibility content owners, publishers and advertisers need, for today's expanded digital content requirements. For more information, please visit http://www.navio.com.

About Busse Design USA
Busse Design USA Inc., founded in 1997, and Busse Design Ulm GmbH, founded in 1959, together form a full-service design agency. Busse Design USA provides a wide range of services for their clients —including user interface design, product design and development, branding and packaging design, and a wide range of usability testing services. Working from a human factors perspective, Busse Design USA combines compelling design with strong process methodologies that result in superior user experiences for both its clients and their customers and partners. Headquartered in a restored 1913 building in Emeryville, CA — home to one of the largest populations of artists studios in the San Francisco Bay Area — Busse Design USA employs accomplished designers, Human Computer Interaction specialists, information architects, as well as brand and marketing experts. More information about Busse Design USA can be found at http://www.bussedesign.com.