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Busse Design USA Helps Provide Postini With A New Enterprise-Focused Image

Emeryville, CA 11.05 - 02.06 - Postini is the global leader in Integrated Message Management (IMM), providing more than 35,000 businesses worldwide with on-demand services that protect, manage, improve compliance, reduce risk and increase productivity from email, instant messaging (IM) and the web. They are the only provider of on-demand services that deliver integrated messaging security and management from a single unified platform. They have historically been known as an anti-SPAM provider, and they wanted to get the message out that they offer much more than that.

Postini enlisted Busse Design to help them achieve a new image. They wanted a site with a more professional look and feel that clearly communicated their new company message about Integrated Message Management. They also wanted a site that was architected in a way that quickly directed new visitors, as well as existing customers, to the information they needed.

Busse Design first refined the existing Postini logo, to give it a more professional look. Use of a blue/gray color palette with a lot of white space, and a just a touch of orange from the Postini logo as a highlight, helped to keep the look and feel of the website more enterprise focused. Next, the existing Postini IMM diagram was redesigned, and became the focal point of the new website. Busse Design also created a flash introduction of Postini's IMM message, giving it the appropriate prominence.

By combining information architecture and design expertise, Busse Design created the desired image for the Postini website, which showcases the new company message.

About Postini
Postini, Inc., was founded in 1999 and is headquartered in San Carlos, California. Postini provides software services for Integrated Message Management - integrated email, IM and Web security and management, message archiving and encryption, policy compliance and risk management - all with 99.999% uptime, global availability and 24x7 support. For more information, please visit http://www.postini.com.

About Busse Design USA
Busse Design USA Inc., founded in 1997, and Busse Design Ulm GmbH, founded in 1959, together form a full-service design agency. Busse Design USA provides a wide range of services for their clients —including user interface design, product design and development, branding and packaging design, and a wide range of usability testing services. Working from a human factors perspective, Busse Design USA combines compelling design with strong process methodologies that result in superior user experiences for both its clients and their customers and partners. Headquartered in a restored 1913 building in Emeryville, CA — home to one of the largest populations of artists studios in the San Francisco Bay Area — Busse Design USA employs accomplished designers, Human Computer Interaction specialists, information architects, as well as brand and marketing experts. More information about Busse Design USA can be found at http://www.bussedesign.com.

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