EMERYVILLE, CA - April 2005 - Tableau Software is the leading provider of visual analysis and reporting solutions. Tableau’s products help people see and understand the information in databases by enabling them to build drag & drop analyses of their business data. To that end, Tableau products set the new standard for visual analysis. They enable people of any technical skill to analyze databases of any query language by simply building drag & drop visualizations of what they want to see.

When Tableau decided that their existing online presence was outdated and did not convey its corporate brand and product offerings, they approached Busse Design for a complete Website redesign. Objectives for the new site included enhancing Tableau’s corporate identity and establishing it as a leader in the industry and the need for the Website design to maintain a “sense of fun” but represent the company as a “serious” and “technology driven” one.

Finding the right look and feel for Tableau’s Website was critical in order to promote corporate brand identity and establish the Tableau analysis software as a first class product line. In order to accomplish these goals, Busse Design designed a brand identity based on simplicity, using bold, bright colors to generate excitement, created custom illustrations for Tableau product images and developed the HTML and CSS code to be light weight and as standards compliant as possible.

By combining design, production and a detailed understanding of Tableau’s products and target audience, Busse Design created a Web site that promotes Tableau’s product offerings while giving them a highly professional and visually compelling Website.

About Tableau Software
Tableau Software began as an extensive R&D project inside Stanford University’s prestigious Department of Computer Science. Sponsored by the U.S. Departments of Defense and Energy, a team of Stanford Ph.D. researchers solved one of the most difficult problems in computer science: enabling people to see and understand the information in databases. Under the leadership of Dr. Pat Hanrahan and Dr. Chris Stolte, Tableau has produced a fundamentally new way of interacting with the same relational and OLAP databases that are the backbone of the global database and business intelligence markets. For more information, please visit www.tableausoftware.com.

About Busse Design USA
Busse Design USA Inc., founded in 1997, and Busse Design Ulm GmbH, founded in 1959, together form a full-service design agency. Busse Design USA provides a wide range of services for their clients —including user interface design, product design and development, branding and packaging design, and a wide range of usability testing services. Working from a human factors perspective, Busse Design USA combines compelling design with strong process methodologies that result in superior user experiences for both its clients and their customers and partners. Headquartered in a restored 1913 building in Emeryville, CA — home to one of the largest populations of artists studios in the San Francisco Bay Area — Busse Design USA employs accomplished designers, Human Computer Interaction specialists, information architects, as well as brand and marketing experts. More information about Busse Design USA can be found at http://www.bussedesign.com.