Emeryville, CA 08.06 - 10.06 - Tello is a provider of unified, on-demand communication tools, supplying individual professionals, small and medium businesses, and work teams. The company produces four versions of their communication application: Tello Pro/Basic for the desktop client, Tello Web for lite, web-based participation, Tello Outlook Toolbar for access to Tello Pro/Basic within Outlook, and Tello Mobile.

The major problem areas of the old designs' functionalities were slow escalation from a simple call to a conference room, 30 second experience after installation to active user, difficulty consolidating contacts into lists and sharing groups of contacts. The visual elements of the application were undeveloped and hadn't been considered. Busse design set out to redefine usability and design for Tello. The value in the communications market is not in the transporter, which is simply a commodity, but in the software applications on top of the transport, which creates the user experience.

After an in depth process of mapping each level of the application and its functions, Busse rebuilt the application with the User Interaction as the central focus. With the application mapped out and coherent, the Busse Design team moved onto UI design and finally to visual design. The result being an easy to use, modern looking application that was extremely versatile and would support group communication.

About Tello
Tello Corporation supports instant communication and collaboration across networks, applications and devices, in the context of critical business processes.

Tello's services enable business and individual end-users to quickly and easily locate, contact and collaborate with co-workers, customers, suppliers and partners. Tello's real-time services work across existing IP-enabled systems and applications, and enable communications sessions to transcend the boundaries of a single enterprise network. Tello offers services directly to businesses and end-users, and also works with independent software vendors, network equipment providers, service providers and systems integrators to deliver our solutions in combination with third parties.

Tello Corporation was formed in 2004, and is privately held, with a group of investors that includes Eagle River, Evercore Partners, Rho Ventures and Intel Capital. Tello is headquartered in San Mateo, California, with additional development resources located in Sofia, Bulgaria. For more information, please visit http://www.tello.com.

About Busse Design USA
Busse Design USA Inc., founded in 1997, and Busse Design Ulm GmbH, founded in 1959, together form a full-service design agency. Busse Design USA provides a wide range of services for their clients —including user interface design, product design and development, branding and packaging design, and a wide range of usability testing services. Working from a human factors perspective, Busse Design USA combines compelling design with strong process methodologies that result in superior user experiences for both its clients and their customers and partners. Headquartered in a restored 1913 building in Emeryville, CA — home to one of the largest populations of artists studios in the San Francisco Bay Area — Busse Design USA employs accomplished designers, Human Computer Interaction specialists, information architects, as well as brand and marketing experts. More information about Busse Design USA can be found at http://www.bussedesign.com.