Emeryville, CA 10.06 - 01.07 - YouSendIt is a leader in large file delivery and the top site found when searching on sending large files. The website is the only sales channel for the company. YouSendIt originally had one product, a free, web-based service without login for sending large files. Revenue was via eyeballs on ads. As the company grew and evolved they developed a variety of service tiers, and started moving away from the advertising model, to earning money through subscriptions. The original site wasn't well structured for targeting different marketing messages for different audiences (free users, subscription customers, new visitors), or for the addition of new site content. The two major problems were the lack of a good navigation structure, and the limits posed by the existing small set of site templates. The site serves as both the product, as well as the corporate communications site.

Busse Design began with Branding. The original logo remained essentially the same with minor adjustments to emphasize trusted, secure, and fast. The visual design focused on targeting creative professionals, so a clean, but engaging design was crucial. The final deliverable is a coherent site that currently functions with no advertisements to generate revenue.

About YouSendIt
YouSendIt lets businesses, professionals and consumers move big files. If you know how to use email, you can easily use the YouSendIt service. YouSendIt currently has over 3 million registered users across 220 countries and over 13,000 paid users. More than 400 million files have been transferred using the service and YouSendIt is transferring over 1 million files with 30,000 gigabytes daily.

YouSendIt is a leading provider of guarantied online delivery of digital content. It is a fast moving startup backed by top tier VCs and staffed with very talented industry veterans. YouSendIt was named by Techcrunch as a king of space and is one of the hottest WEB 2.0 companies with wide array of services focused on individuals as well as small and large businesses. For more information, please visit http://www.yousendit.com.

About Busse Design USA
Busse Design USA Inc., founded in 1997, and Busse Design Ulm GmbH, founded in 1959, together form a full-service design agency. Busse Design USA provides a wide range of services for their clients —including user interface design, product design and development, branding and packaging design, and a wide range of usability testing services. Working from a human factors perspective, Busse Design USA combines compelling design with strong process methodologies that result in superior user experiences for both its clients and their customers and partners. Headquartered in a restored 1913 building in Emeryville, CA — home to one of the largest populations of artists studios in the San Francisco Bay Area — Busse Design USA employs accomplished designers, Human Computer Interaction specialists, information architects, as well as brand and marketing experts. More information about Busse Design USA can be found at http://www.bussedesign.com.