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Visual Design
With the User Interface Wireframes in place and the LeapFrog Learning at Glance concept determined, Busse Design began applying visual design treatments to the UI foundation to create a look and feel that would support LeapFrog's re-positioning goals. In order to preserve consistency with the overall look and feel of LeapFrog's existing brand, Busse Design focused on evolving and extending graphic and type treatments, keeping in mind the principle objective of infusing a sense of established expertise into the already whimsical corporate identity. An initial set of digital mockup directions that spanned a range of tone and attitude. From this set, a single direction was chosen and refined to become the new online face of LeapFrog.
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