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Messaging & Storyboard Concept Sketches
Busse Design initiated its engagement by worked closely with a team comprised of Peribit product managers and engineers to analyze Peribit's messaging in context of this project. The overarching corporate story was determined to contain four key marketing messages that were deemed to be top priority for the Flash presentation. With the core communication points identified, Busse Design focused on creating sketched Storyboards for each main message concept. We then submitted these Storyboards for review by all Peribit stakeholders in order to solicit comments and sign-off. Feedback gathered from Engineering, Marketing and the Executive Team members was weighed, prioritized and incorporated into Storyboard revisions to ensure that our foundation concepts were both accurate and in keeping with Peribit's messaging strategy.
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