American Academy of Ophthalmology

The American Academy of Ophthalmology’s contacted Busse Design when they decided to redesign GetEyeSmart.org to be the ultimate resource on high-quality eye health information. The site, originally intended to host a temporary eye health awareness campaign, did not have the structure to navigate their large library of articles. To create a logical structure that was navigable, we started by providing a Global Site Map to account for the various categories of information. We then created wireframes to identify featured content areas and to create various ways to navigate to content, which we validated through a round of usability testing. We worked closely with AAO’s SEO partner to ensure that GetEyeSmart.org not only retained, but also improved their search rankings. Our end deliverables were highly functional HTML templates using CSS and jQuery, which AAO was able to integrate with their proprietary Content Management System.