When Userlytics decided to expand their product offering, they came to Busse Design to help them rethink their corporate site. We started out by identifying the key audience types and relevant solutions. We then created supporting wireframes to identify key messaging, promotional, and graphical areas. Based on these, Userlytics messaging partner was able to develop the new copy for the site. Once the messaging was in place, we were able to create a visual style and unique icons that reinforced and complemented the copy of the site. Upon completion of the site redesign, Busse Design created three videos for Userlytics to describe their product offering and give insight into who their testers are.