Yardbarker enables fans and athletes to debate sports, read and write articles, and watch videos. Busse Design helped Yardbarker re-architect and redesign their site to help them meet their marketing goals of becoming one of the biggest sports blogging sites on the Web by making it easier for sport fans to follow their favorite team, talk sports, and submit links to interesting articles found elsewhere on the web. During this initiative Busse Design restructured the site functionality and content and redesigned the look and feel and developed major interaction paradigms for the site.