Perfecting web design in the mobile age

Web GUI design today requires much more than a basic plan and knowledge of HTML. A business needs to know whether its customers visit its site primarily from a desktop browser or mobile device. The company also needs to know what the primary reason for a user to visit the site is, and what else he or she might look for while there. Finally, knowing what styles and concepts most appeal to its customer base is also important.

All in all, building a modern website is far more difficult than it was 10 years ago. However, this just means that businesses need to put forth more effort - especially considering that web traffic is one of the top ways consumers discover, shop and interact with businesses today.

According to Business 2 Community, there are several graphical user interface design factors that a business needs to keep in mind to create a successful website, before content even becomes involved.

Responsive design

Considering that mobile devices account for almost as much internet traffic as desktop computers, it is important that a business' website be pleasing to view on both. This is where responsive design comes in. Responsive design not only allows a business to create a site that looks just as nice on a smartphone as it does on a laptop, but it also keeps the cost of web development low, requiring only one site be built, rather than two.

Graphics are more appealing than text

When a user visits a website, the first things he or she is going to see are colors and images, not text. Therefore, a business needs to ensure that the images and color scheme are eye catching and appealing before focusing on the content being displayed. The company also has to ensure that the graphics are appealing to its customer base. For example, a business based in New York City whose main clientele are also located in NYC shouldn't use images from London and Paris - unless it's a travel company.

Consider apps

In addition to websites, applications are also growing in popularity. Some businesses may want to consider developing a mobile app instead of or in addition to their website, as that may improve customer interaction and increase business as well. According to Virtual-Strategy Magazine, the rise in popularity of apps and social media may drive down web traffic in the near future anyway.