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Using a blend of media in the form of an online demostration, corporate presentation or support tool is a proven way to both engage an audience and concisely convey a complex messages to individuals representing a wide range of experience levels. In order to produce this type of tool effectively, marketing messages and brand presentation within the demo must work in a unified fashion to clearly convey the unique qualities that differentiate a client's offerings from those of their competitors.
Likewise, conceptual graphics that visually represent the elements of products and/or services offer companies an effective and compelling way to communicate value propositions without overwhelming their users.
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Discovery
Establishing the Foundation
This is our detailed exploration held with the client in which we will identify all key concepts to be conveyed in all aspects of the demonstration: product messaging, story outline, target audience, design expectations, iconography and sound preferences, voice-over specifications and functional requirements.
After this client-team meeting, Busse Design conducts its own internal discovery phase process including research, creative brainstorming, and structural exploration.
Concept & Storyboarding
Telling the Story
Working from the information gathered in our Discovery Session, Busse Design then helps the internal client team to define the priority messages to be integrated into the illustrations and/or interactive presentation. This exercise yields a "storyline" that will act as the foundation for visual language, messaging and voice-over elements in all later phases.
For animations, as soon as the storyline is solidly established, we begin creating keyframe sketches. The initial round of sketches consists of keyframes that illustrate priority concepts. Latter rounds of sketches focus on a single key frame direction and include conceptual refinements.
Visual Design
Creating the Visual Magic
For animations, priority key frame sketches are selected to represent as Digital Mock Ups. These are static designs that show a variety of explorations in frame layout, navigation treatment, general look and feel, iconography, typography, palette and illustration/imagery styles. Deliverables in this phase also include sound recommendations for audio effects that will match the overall tone and attitude of each visual exploration. The next round of this phase focuses on narrowing selections of both audio and visual selections to a single, complementary direction.
For illustrations, this is the final phase of the process and focuses on creating a visual vocabulary for the concepts established in the previous phase, including illustration style, attitude, tone, palette, iconography and typography.
Sound Effects, Music & Voice-Over Implementation
Sounds of the Storyteller
With the design direction of the presentation set, the selection of the voice-over talent is then confirmed. Busse Design works closely with the client to verify that the chosen voice style is most appropriate to the concept, the brand and the audience.
Flash Production
Bringing the Story to Life
With the design direction and script established, we move into Flash production. In the first round of this phase, our Flash developers create a rough cut animation of the established story boards in context of a placeholder voice over providing a more detailed representation of animated keyframe segways. This rough cut, once approved, is animated for a final deliverable that incorporates the final voice-over sound files and is scripted to include all required navigation and player control features.
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