My passion is to enable product teams to create exceptional user experiences.

With a wealth of experience as a design leader, I've had the privilege of traversing a remarkable journey that's been marked by growth and collaboration. Throughout my career, I've had the honor of wearing multiple hats – from creative thinker and strategist to visionary leader. My track record shines with instances of building and nurturing teams and propelling businesses through data-backed product design transformations.

We are only able to create great experiences if we take the time to investigate, and are courageous enough to take chances. It requires passion, vision and a never-ending sense of curiosity. It demands that we push the boundaries of what we believe is possible. 

Joy Busse

In the realm of management, the most rewarding aspect has been the opportunity to cultivate  top-tier talent. Their unique journeys and successes have continually reminded me of the  profound impact we can have when we collaborate and empower one another. My expertise spans diverse design systems, intricately weaving touch-first principles, HCI methodologies, and solutions for complex accessibility challenges. This journey of constant learning underscores the vital role of staying humble in the face of evolving design landscapes.

Each decision I make is carefully informed by a holistic understanding of the customer journey. It's a reminder that beyond data, there's an emotional and experiential aspect that guides our design choices. Component-based design, a journey I've embarked on, is a testament to the importance of flexibility and growth in our ever-changing field.

Founding Busse Design in 1999 wasn't just a personal milestone, but a shared aspiration to craft meaningful user experiences. This experience etched into me the significance of humility in leadership, where acknowledging the contributions of others is a cornerstone of success. Fostering the elevation of product design's role in traditionally engineering-centric contexts has been a journey underscored by empathy and a commitment to holistic progress.

The breadth of my portfolio spans a range of products, each representing a unique learning experience. From medical devices to cutting-edge technologies, there's a consistent theme – the remarkable power of collaboration. Recent years have seen my focus on areas like infrastructure and cloud management, observability and developer tools, serving as a reminder that staying grounded in a fast-paced world is crucial.

Reflecting on my role at BUSSE Design+Engineering, I'm reminded of the pivotal role of collective effort. Weathering challenges and redefining strategies was a collective endeavor and acknowledging the team's dedication became a guiding principle.

My tenure at Autodesk and VMware has been a journey of transformation, filled with both achievements and lessons. Amidst the successes, I've learned that humility is a cornerstone of effective leadership. Guiding teams through change, supporting talents, and navigating industry dynamics, I've come to realize that the most impactful leadership stems from a place of genuine willingness to learn from all experiences.

As I lead the VMware MAPBU design team, the journey continues. It's a reminder that leadership is about fostering an environment where individuals flourish, ideas thrive, and growth becomes a shared voyage. Each day, I'm reminded that true leadership is not about standing at the forefront, but about championing others and embracing the collective wisdom that propels us forward.