According to IBMs Digital Analytics Benchmarks Hub’s data, 2014 online sales were up 8.3% by Christmas day from last year, and mobile device traffic rose 18.%. According to bigcommerce’s merchant data, mobile purchases on Christmas day actually doubled in just one year, with 37% of consumers using a mobile device to do their shopping. Clearly, mobile e-commerce is on an inexorable rise, so you’re going to want to make your company’s mobile experience the best possible. How is that going to work?
Despite this auspicious data on the rise of mobile ecommerce, usability guru, Jakob Nielsen asserts that due to poor mobile design, mobile commerce is still less successful than desktop e-commerce. In his recent post on the Nielson Norman Group site, entitled M-Commerce:... read more