In the dynamic landscape of modern enterprise, the challenges of achieving alignment and progress between teams are all too familiar. In this article, I would like to take you on a journey of VMware’s Tanzu design team, a journey marked by ambiguity, setbacks, resilience, and the ultimate discovery of the transformative potential of design vision stories and prototypes in steering product success and fostering team cohesion.
In the world of enterprise products geared towards an engineering user base, striking the right balance between functionality and usability is paramount for success. To ensure a seamless user experience and quicker time to value, it is essential to prioritize core functionality in the product GUI while reserving advanced capabilities for the API and CLI interfaces. This approach offers numerous benefits for product development and enhances the overall engagement of enterprise users with the product. Let’s look at five tenets of design geared toward realizing the simplicity paradox in your design practice.
In an earlier glossary post, we discussed “VPAs”or Voice Personal Assistants. We thought this topic deserved further analysis considering the massive adoption of devices with “always-on” listening and a responding voice functionality. Considering these rapid developments in the era of voice interactive objects and AI in general, we should ask ourselves these crucial questions.
How will this affect you, your organization and your products?
How can your application use these powerful neural networks and machine learning based systems to intuit more precisely what your customer wants?
How can your customer service improve by leveraging the new forms of networked intelligence in the cloud?
In a world where touch, type, and swipe have been the primary modes of input, how can voice interaction provide a more natural access to your product?
How can this be integrated and at what cost?
It’s been 50 years since Stanley Kubrick’s dystopian thriller 2001 was released, where Hal, the disturbingly calm onboard yet ill intentioned computer, frightened us with the possibility of computers taking over humanity and making decisions that may not preclude destroying the whole lot of us sloppy, imperfect humans.
🔈 We all know that the work doesn’t end when someone becomes a customer; yet, many businesses are not organized to bring the best experiences to their customers. Our client, John Zimmerer at Top Down Systems, recently wrote a series of blog posts analyzing how businesses can avoid pitfalls in the way of a great customer experience. He takes a look at several industry reports and analyses, and discusses how businesses can move from a siloed customer experience approach, which is rather common, to one where the customer experience fits into the very fabric of an organization.
Last May, Busse Design is celebrating 6 years of being an entirely distributed user experience design agency. We rented a space in San Francisco for a long time to have a meeting space for clients, and since we’ve found that clients typically prefer that we go to their offices, we’ve recently let that go. So, this is a perfect opportunity to let our clients and partners know how this model works with our agency, and discuss the benefits to both our employees and our clients
