🔈 We all know that the work doesn’t end when someone becomes a customer; yet, many businesses are not organized to bring the best experiences to their customers. Our client, John Zimmerer at Top Down Systems, recently wrote a series of blog posts analyzing how businesses can avoid pitfalls in the way of a great customer experience. He takes a look at several industry reports and analyses, and discusses how businesses can move from a siloed customer experience approach, which is rather common, to one where the customer experience fits into the very fabric of an organization.
🔈 Covered Terms: Blockchain • Information Scent • Haptic Feedback Incorporation • Age Responsive Design
So many buzzwords, so little time. What is just irrelevant jargon and which of these trends can give you a legitimate advantage? The dizzying pace of technological terms, trends and technologies can be overwhelming for anyone tasked with providing their customer the optimal experience. Awareness of the latest tools and platforms can give you an advantage in this crowded space.
Fitbit is in a bit of a predicament. Fitbit’s CEO, James Park, recently recounted in a New York Times piece his surprise that the company’s Fitbit Blaze wasn’t well received during its introduction at CES this year. Fitbit essentially developed what was seen as a weak competitor to the Apple Watch. Is this really a fair comparison?